The gay Austrian fashionista stopped traffic and caused mob scenes in Sydney’s CBD, dressed as a knight in shining armour leading a white horse dressed in bondage gear.
“Vassup Sydney! Do you like my helmet?” he asked the hundreds of screaming fans who packed into Market Street.
Bruno, played by comedian Sacha Baron Cohen, has spruiked his movie in seven countries over the past 18 days – “more than any Austrian since 1941”.
Sydney was the last stop on his world tour, and he was going out with a party.
“Ich really hope my movie realises its full global potential and doesn’t peter out after a promising start like swine flu,” said Bruno, posing with silver-painted models in red bikinis.
“Let’s hope, like herpes, this film continues to infect audiences for the next 1,000 years.”
Bruno added that of all the places he’d visited “Sydney is the best”, but there was no sign of the man who had won his heart on his trip Down Under: Prime Minister Kevin Rudd.
At a press conference on Monday morning, he raved about the man he called Ruddy.
“The reason I’m late is I just had breakfast in bed with Kevin Rudd. That guy is like, uber cute,” Bruno said.
“I thought Obama was like the hottest guy in the world until I met Kevin.
“I did to him last night what Malcolm Turnbull has been trying to do to him for the last couple of weeks.”
Bruno is the latest mockumentary by Baron Cohen, who brought the world Borat in 2006.
In the movie, the gay fashion journalist is on a mission to become the biggest Austrian celebrity since Hitler.
As he did with Borat in the past, Baron Cohen conducted the Sydney press conference entirely in character as Bruno.
Media were instructed not to ask questions about Baron Cohen’s fiancee Isla Fisher, or pop star Michael Jackson’s death, which has prompted a scene involving La Toya Jackson to be cut from the film.
Bruno was much more interested in talking about something closer to his heart: himself.
“I want to be the gay stereotype, I want to be the gay role model,” he said.
“My first words to my mother were: `I’m gay, get over it’.”
He was also keen to discuss his “fashion philosophy”.
“Fashion can solve most of the world’s problems,” Bruno said.
“Israel and Palestine, the whole of the middle earth, the fact is not one suicide bomber has even blown themselves up while wearing Marc Jacobs. That’s a fact.
“If you go the middle earth you see when those guys open their wardrobe all they’ve got is like a black smock and sandals. I’d blow myself up too.”
Bruno opens in Australia on July 8.